Independently managed and operated a full-service remote design firm, overseeing all phases of comprehensive branding and creative solutions, including advanced photo manipulation and high-impact key visual development for a diverse client portfolio.

Led strategic, digital-first initiatives including logo development, brand identity systems, multi-platform advertising campaign development, print/digital design assets, website UI, and social media content creation.

Orchestrated a holistic personal branding campaigns that assisted in their competition wins. This comprehensive effort included:

• Strategic Content & Branding: Developing the community service platform, designing its logo, and running all social media engagement.

• End-to-End Media Production: Providing full-service video production (scriptwriting, styling, videography, and post-production) and managing headshot production and art direction.

• Documentation: Creating detailed support materials (videos, scrapbook, bio, service portfolio, and academic excellence portfolio).

Demonstrated strong financial acumen by efficiently managing diverse client budgets while consistently delivering design excellence.

Cultivated high client satisfaction and retention through clear, asynchronous communication and proactive project management, successfully executing complex projects.

Directed and executed comprehensive rebranding initiatives across digital and print platforms, including logo development, website redesign, and social media management for the entire organization.

Spearheaded award-winning digital marketing campaigns that resulted in prestigious industry recognition, driving brand visibility and authority.

Collaborated closely with a remote Sales team to align marketing strategy with revenue goals, successfully launching the Acuity brand with supporting digital materials and videos.

Founded and designed the MDSi Cares brand to enhance employee engagement and community impact through internal communications and creative assets.

Directed a strategic brand transition from MRI to BoldVu, autonomously overseeing brand identity development, logo redesign, and the comprehensive update of all marketing collateral.

Revitalized the BoldVu website to enhance brand visibility and optimize user experience, leading the project from concept through deployment using cross-functional input.

Pioneered the development of animated 3D product visuals from complex CAD drawings, improving product understanding for remote sales teams and digital marketing efforts.

Designed and implemented a new international trade show booth, ensuring a cohesive brand experience across physical and digital touchpoints.

Led and managed creative teams while effectively collaborating with interior and signage departments, ensuring brand consistency across physical and digital environments.

Developed and executed comprehensive brand strategies encompassing digital experiences, collateral, stationery, high-fidelity renderings, and website design.

Oversaw complete brand transformations from initial concept to grand reveal, strategically managing multiple concurrent projects to exceed client expectations and ensure timely delivery.

Championed quality control and workflow efficiency across the team, successfully managing high-volume project pipelines and maintaining design integrity.

Provided comprehensive creative support for multiple national Hunter Douglas brands, developing a wide array of digital and print assets including ad campaigns, manuals, sales sheets, and web materials.

Led creative direction for all product photography, managing external vendors and conducting trend analysis to inform key design decisions for future product launches.

Actively participated in internal design competitions, earning recognition for the Turnils sample book collection and logo design.

Achieved the prestigious Platinum MarCom Award for Marketing & Sample Design for the Turnils sample book collection, demonstrating recognized excellence in marketing collateral.

Spearheaded trend analysis and design strategies for product lines across major national retailers, including The Home Depot, Lowe’s, and key competitors, ensuring market relevance.

Developed comprehensive graphic design solutions for point-of-purchase (POP) displays and visual merchandising, managing assets for mass production and distribution.

Collaborated closely with remote and internal retail leaders to successfully launch products nationally across big-box stores, strictly adhering to complex retailer brand guidelines for packaging and signage.

Managed design adherence for all packaging, signage, and promotional displays while maintaining rigorous corporate brand standards.

Oversaw end-to-end design and production of a comprehensive 156-page full line product catalog, in addition to multiple 20-page retail catalogs and product brochures.

Led the design and execution of the Aveno booth at the 2008 International Window Covering Expo, managing the brand experience across the physical environment and supporting collateral.

Conceptualized and managed the design of the new facility showroom, successfully hosting the 2007 Aveno Open House event, demonstrating strong spatial and environmental design aptitude.

Managed sample production, inventory, and design for all product lines, showcasing project management skills beyond digital design.