Spilling the tea on AWD.
After working in the industry for other companies for many many years, I've taken the plunge to be my own girl boss. So far my favorite part was create my own name and branding image. I'm use to working through this process with my clients, their team, my team, and so on... So this was a BREEZE! Talk about a quick approval process.
I knew I wanted an icon look that was clean, strong and sophisticated. Immediately my favorite fashion brand Louis Vuitton popped into my head. I imagined their infamous LV and the source of their name. Talk about leaders in the fashion world and perfect for my inspiration. Why not name my business after me? Doesn't get much more personal than that. And the icon had to be perfect! I definitely spent the most time on the AW and it turned out AWesome, if I do say so myself.
“The Louis Vuitton woman is more about quality - a quality within some women that needs to come forward, to be noticed and recognized.” Marc Jacobs
I strive for my work to be talked about like Marc Jacobs describes a Louis Vuitton woman.